In her latest blog post, Argyle CEO Maret Thatcher addresses the pivotal role of alignment in augmented reality (AR) for construction, highlighting the industry's challenges with early AR technologies.

Whether you call it Calibration, or Positioning, or Alignment, it all boils down to:
In construction, your shit needs to be where you can find it.
Likewise, your data needs to be accessible where you need it. Like a tool on your belt, your quick references must be pretty instantly accessible.
When it comes to buildings and augmented reality, you want the model to load in the right spot.
Argyle’s alignment was designed from the ground up for the construction site.
For folks looking for a quick primer on how to set Argyle Alignment, check out the Knowledge Base.
But if you want to learn more about construction alignment in general, read on.
My team is surprised they hear the same story on almost every call–the construction company invested tens of thousands on a Hololens 2--turned paperweight shaped back in 2021. Then it was one friction after another–First they couldn’t get their big buildings into the device. Then, whatever content they could bring in was difficult to set up and would not stay put.
Me? I’m not at all surprised. Before we started Argyle in 2019, we helped AEC teams learn about game engines and virtual reality. The early days of virtual reality were famously overhyped. Demoware posing as useful.
This is not to say early Augmented Reality implementations were entirely useless–They’ve saved teams tens of thousands of dollars. They made the impossible constructible. Early adopters fought the friction and used AR to communicate spatially. I was one of them–and saw first-hand how the promise of AR fell short of its potential for years.
Before Argyle we were bringing BIM as holograms to the jobsite with legacy tools like Visual Live and Trimble Connect. We even built our own one-off product. The proof was there. AR was SO COOL, but it only stayed cool for minutes at a time.
Why? The alignment was so fragile you could just breathe on it wrong and it went askew. The point of data aligned to space was lost when that data drifts.
Even the most careful implementations––where QR codes were pasted every 10 feet were jumpy. The AR set-up juice wasn’t worth squeeze.
When an AR alignment can barely survive a single user session, most construction teams opted for their existing tools. We don’t blame them. But an augmented jobsite–one with a reliable visual reference was a potentially paradigm-shifting way of working in construction. We decided alignment would be our mission–that ease and alignment are hand and and. We got to work on it.
At its most promising, Augmented Reality places large datasets in the real world. But how that data is placed depends on your use case. So how does a future with an augmented jobsite work? Where did we come from and where are we going?

Every good structural engineer knows to design her buildings with flexibility or they’re too breakable for modern use. If a structure can’t respond to the weights and groans and winds placed on it, it snaps. Construction alignment felt the same way. So we dug into the alignment problem first.
In construction, we’re working with large models and big floorprints. By the nature of our work, the construction environment changes daily. With this in mind, Argyle developed its own alignment to overcome drift and respond appropriately to unique construction scenarios. Argyle’s alignment is closest to a visual positioning, but it has an additional layer of logic on top of it to be responsive to changes on site.
We call it Risa for Resilient Interdependent Spatial Alignment. It plays well with other data types–not relying on the BIM for positioning, it opens a world of building-scale alignment possibilities.
We have patents surrounding Argyle’s AR alignment, the details of which are fascinating to a few and available on search. What’s important is that we then built and implemented the techniques into the Argyle application and made a user-friendly interface. Our alignment technology is built off of these principles and the goals we achieve most of the time:
This is all a very long way of saying–we’ve thought about your experience on the site, but the best way is to test it.
