About Argyle

We build AR install verification for industrial construction.

Augmented Reality in Construction allows you to understand design in context and enables smoother quality assurance & control processes.

Argyle is an augmented reality platform for construction that overlays coordinated BIM models on the jobsite so teams can verify installs, log spatial observations, and share field data in real time.

Talk about a pilot See the platform

Argyle augmented reality holograms of a BIM model aligned over a measured box on a jobsite

Our mission

BIM belongs on the job site. Augmented reality is the way.

We are builders and BIM nerds who wanted jobsite tech to work as promised in our sci-fi.

So we built Argyle: an augmented reality app that registers your BIM to the jobsite in easy-to-use holograms.

We built it for the people who walk the site every day: VDC leads, QA/QC teams, and field crews.

With Argyle, BIM is a layer of reality that exists throughout the project. It's fast and easy to use on site.

Creating The Future of Construction.

Meet the founders

Maret Thatcher

CEO

Maret Thatcher is CEO at Argyle Build Inc. where she pioneers the concepts of spatial project management in construction.

She is a popular speaker and has been on construction industry podcasts advocating for waste reduction through better construction progress tracking and ensuring it's built correctly the first time.

Prior to Argyle, Maret was managing member at Bevel Space, LLC, an Extended Reality (AR/VR) Studio for the AEC Industry.

Maret was a lawyer for seven years and a construction contractor, and she sees how technologies such as augmented reality can reduce claims on site.

Connect With Maret

Logan Smith

CTO

Logan Smith is CTO and Co-Founder at Argyle, where they turn construction sites into interactive augmented realities.

Starting as a licensed architect passionate about green building and energy analysis, Logan now channels their deep understanding of BIM into developing AR solutions that simplify complex on-site challenges.

At Argyle, they have pioneered technologies that enhance on-site coordination and quality assurance.

Their work, part magic, part math, transforms how projects are visualized and executed.

Connect With Logan

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FAQ

Questions about Argyle

What is Argyle?

Argyle is an augmented reality platform for construction that overlays coordinated BIM models on the jobsite so teams can verify installs, log spatial observations, and share field data in real time.

Who founded Argyle?

Argyle Build Inc. was founded by Maret Thatcher, CEO, and Logan Smith, CTO and Co-Founder. They are builders and BIM nerds with backgrounds in construction, law, and architecture.

What devices does Argyle run on?

Argyle field apps run on iPad and iPhone. The office works in the Argyle web portal.

Which BIM tools does Argyle work with?

Argyle brings in models from Revit, Navisworks, and Autodesk Construction Cloud (ACC).

Is Argyle secure?

Argyle is SOC 2 compliant.

Next step

Bring BIM to your jobsite.

Share your work email and we'll follow up to talk through a pilot on one of your projects.

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Work email only. We use it to follow up about a pilot.